Put Yourself in Google's Shoes
There is lots of advice around on how to improve your Page Ranking with search engines. In fact, there is a whole industry of sharps who call themselves Search Engine Optimisers who spend lots of time and other people's money trying to outwit Google. That's why we see so much contradictory advice and over inflated hype about SEO on the web. This article aims to help small business achieve a profitable outcome from their investment in a website.If you are running a small business with an internet presence you need a way of sorting the treasure from the trash in this. The famous thinker Edward de Bono uses the Six Thinking Hats as a tool to help us with clear thinking.
I prefer to start from the bottom, so I'll concentrate on shoes, in this case Mr Google's shoes.Mr Google the most successful internet company on the planet. Everyone who uses the web knows about the Google search engine. But have you ever thought through how Mr Google works and how he makes all of that money? A couple of minutes of clear and focused thinking about this could make a big difference in how successfully you attract visitors, and potential clients, to your website. So come with me through this little thinking exercise.Who pays Mr Google? Advertisers pay Mr Google. You see their ads on the side of your search results page and in the Adsense boxes on a growing number of websites.Why do advertisers pay for Google ads? Advertisers pay because Mr Google can get millions of searchers to see their ads.
So in effect Mr Google is selling the opportunity to gain searchers' attention to advertisements. For the past five years Mr Google has had this field all to himself. But watch out, the competition is starting to hot up.Who is competing with Mr Google? For the last few years, the answer is nobody much. Although there are thousands of search engines available on the internet Google has held the majority share. Over the past year or so two serious challengers have emerged, namely Yahoo and MSN.
The business is quickly becoming competitive, but Google is still ahead by a country kilometre.How does Mr Google get and keep so many searchers in spite of the competition? It does so by consistently delivering quality results. Most searchers get the information they want fairly quickly in spite of the best efforts of the spammers and other sharp operators. Google does this by employing lots of very smart search engineers to make sure that their algorithms or formulas deliver quality results to the searcher. The searcher wants information rich pages. Google wants to give the searcher what she wants so that she will keep using Google.
There is a synergy between the Google and the searcher, they are both paddling in the same direction.How does SEO fit into all of this? The basis of SEO is to get more hits to a particular page or site. At one level it does this by making search engine friendly pages, which is fair enough. But an increasing amount of SEO time and money is being spent on trying to simulate reality, in other words pretending the page is an information rich page, while in fact it is a sales page. The SEO does this by second guessing Google's algorithms and trying to deceive them. Some new clever trick is employed to exploit the boundaries of Google's algorithm.What happens next? The trick sometimes works for a short period of time.
Of course the visitor sees the page for what it is and hits the back button immediately. And Mr Google reacts by changing the rules to try to give the searcher what they really want. The SEOs will then try a new tactic. Their clients will have to modify all of their pages to conform to what the SEO think is the new algorithm.What does all this mean to the small business trying to get a presence on the web? You can use the SEO approach or the content based approach. You may have gathered by now that I favour the latter.The SEO approach means that you are constantly trying to outsmart Google.
You try to trick Google that your page is what searchers want. Google discovers the trick and changes its rules overcome it. The SEOs need to invent a new trick and you need reengineer your site to use it. But Google will soon find you out and change the rules again. The dog keeps chasing its tail.The content based approach avoids all this hassle.
You provide information rich pages which is what Mr Google and his searchers want. You join the synergy. Google is working for you, not trying to foil your latest trick. Paradoxically the SEOs are helping you as well by putting more pressure on Google to get your information rich site in front of more searchers, and more searchers on to your site. As Yahoo and MSN start competing for searchers the content based approach will become even more effective.So give Mr Google what he wants - informative content.
He will give you what you want - targeted traffic. A win-win situation..
Darby is a Melbourne based web author who has created http://www.ozarticles.com as a service to Australian small businesses who wish to use articles to improve their web presence.Guide To Buy Skate Shoes
What is the most important equipment you should have when you play skateboard? It is obvious you have to own skateboard. If not possible you might borrow from someone else as long as you are comfortable with it. However, skateboard is not the only equipment you should have. You need skate shoes to complete it. Which skate shoes should you choose?Probably if you facing this question, you will be confused since there are so many brands, colors, and price of skate shoes you can choose.
You don't want to pick wrong shoes, right? If you think you already have skate shoes, check it again! It may only just regular shoes which are look like skate shoes.Skate shoes is variation of the classic tennis shoe which are made to provide the support and durability that a skateboarder needs. Every new skateboarder player needs shoes. If you keep using regular shoes when skating, it will be harder for you to make a jump or other attraction and even sometimes dangerous. Skate shoes are also used...
Guide To Buy Skate Shoes
Shoes > Guide To Buy Skate Shoes
The Shoemaker and the Brat
At seventeen years old, I was a brat. A mixture of innocence, immaturity and righteousness. And I carried that attitude with me everywhere, including my trip to the shoemaker.Now, to understand why something as simple as a trip to the shoemaker would stay with me all these years later, I have to explain. I came from the most loving and nurturing parents a child could ever want. Even back then, I knew I was blessed with a wonderful family, but this realization also made me a little arrogant.
My fierce devotion to family could be blinding at times.When my dad asked me to pick up his shoes from the shoemaker, I eagerly obliged. Although he rarely asked, I loved doing favors for him and this was an easy request. Or so I thought. This simple errand proved more daunting than I originally anticipated, but it also provided me with a valuable lesson in life.On my first attempt to pick up the shoes, I was informed they weren't ready. "Please, come back," the shoemaker said.
However,...
The Shoemaker and the Brat
Shoes > The Shoemaker and the Brat
Promgirl.com Expands Offering of Prom and Homecoming Shoes with Styles from Benjamin Walk, Coloriffics, Alisha Hill, Saugus Shoes
(ContentDesk) October 26, 2005 -- Promgirl.com (http://www.promgirl.com) announces the expansion of its offering of womens shoes for prom, homecoming and formal events with the addition of styles from Benjamin Walk, Coloriffics, Alisha Hill, Saugus Shoes and many more. Located in New York City, Prom Girl offers a complete line of prom and homecoming dresses, shoes and fashion accessories for girls. In addition to a broad array of prom and dress shoes, Prom Girl offers a wide assortment of fashion accessories, everything needed to make a special evening a fashion triumph. Prom Girl carries the Touch Ups by Benjamin Walk line of evening shoes in sizes 5 to 13. The availability of these womens shoes will expand the selection available for girls shopping online for dress shoes to go with their prom and formal dresses.
The available styles include closed toe, open toe, high heels, low heels, flats, dyables, shoe accessories, boots,...
Promgirl.com Expands Offering of Prom and Homecoming Shoes with Styles from Benjamin Walk, Coloriffics, Alisha Hill, Saugus Shoes
Shoes > Promgirl.com Expands Offering of Prom and Homecoming Shoes with Styles from Benjamin Walk, Coloriffics, Alisha Hill, Saugus Shoes
Searching Tips For Womens Casual Shoes
Casual shoes for women are without a doubt the most comfortable shoes you can ever put on your feet. It doesn't matter what kind of foot pain you may be suffering from -corns, flat feet, fallen arches, once you find the right pair of womens casual shoes; you're not going to want to ever leave home without them. Casual shoes for women could be the most versatile shoe you can have in your closet. Casual shoes can virtually be worn with any type of clothing. This includes, but is not limited to tee shirts, shorts, jeans, sweat suits, sweaters and yes, even swim suits.
So, the million dollar question - where do women look when looking for designer casual shoes and what is considered comfortable? There are many factors to consider when looking for casual women's shoes but they depend on your lifestyle needs as to what factors are important to you. Whatever your choices may be, the ultimate goal is to find that perfect casual shoe which is most comfortable to you. Casual Shoe ConsiderationsThe...
Searching Tips For Womens Casual Shoes
Shoes > Searching Tips For Womens Casual Shoes
It May Be Time to Walk in an Employer?s Shoes
If you are in a job search and aren't receiving viable hits, it's time to walk a mile in an employer's shoes. Okay, I realize what you may be thinking. For just one day, you would like an employer to walk in your shoes so they can be sympathetic to the stresses you are going through on a daily basis. That makes sense, since what most of us want is to be understood by others. However, when I suggest you take the time to put yourself in the position of an employer, that isn't meant to minimize the realities and responsibilities of your world.
Your responsibilities sit across from you at the dinner table every night and they miraculously appear in your mailbox every month.On the other hand, just as you would like to be understood, so do employers. And though you don't have control over an interviewer, you have full control over what you decide to do during your job search. A bad hire costs a company a lot of money, and they have their own concerns. A fundamental way to get ahead...
It May Be Time to Walk in an Employer?s Shoes
Shoes > It May Be Time to Walk in an Employer?s Shoes
Cause Of Plantar Fasciitis
Plantar fasciitis may affect people of all ages.
It is an inflammation of the tough, fibrous band of tissue (plantar fascia) that runs from the heel bone to the base of the toes. Plantar fascia is elastic in nature; it stretches and contracts with movement. In addition, a significant amount of shock and pressure from physical activities such as running and jumping or long hours of standing and walking are all routinely absorbed by the plantar fascia. The overload of such activities leads to the development of tear in the fascia, causing pain and inflammation.
There are many causes of plantar fasciitis.
The structure of the feet or the abnormalities in the biomechanics of the feet may many times lead to plantar fasciitis. Having flat feet or a high arch, or walking in a way that does not allow the weight to ideally switch between the feet puts lots of pressure on the plantar fascia, forcing it to stretch considerably and develop a tear in the process.
Shoes > Cause Of Plantar Fasciitis
Hollywood Rocks the Spotlight with the Minnetonka Front Laced Hardsole Boot
Mtonka.com (www.mtonka.com) is a web site specializing entirely in Minnetonka shoes. Backed by years of tradition, Minnetonka shoes are designed to provide great, long lasting comfort and an excellent fit for years to come. From trend setting Hollywood stars such as Kate Hudson and Drew Barrymore who sport Minnetonka Moccasins, to stylish fashionistas that know one of the hippest looks this season is the revival of the classic suede moccasin ? also known as the "driving moc". This under the radar, stylish and comfortable shoe is more than just a casual stroll in the park and designers everywhere know this. Moccasins are hip and happening and pair nicely with everything from shorts and khakis to skirts and dresses.
Footwear chic is the cry of the moccasin clad foot and just to kick the style up a notch, the newest styles are dressed up in wonderfully rich colors, finished leather lacing, beading on the toe area or sides and in...
Hollywood Rocks the Spotlight with the Minnetonka Front Laced Hardsole Boot
Shoes > Hollywood Rocks the Spotlight with the Minnetonka Front Laced Hardsole Boot